Marketing Information

So You Want To Cut The Crap And Get Into The Money?


So, you´ve been around for a while, and maybe even made a few bucks, but you still need something..

Will Googles Gmail spell trouble for Email Marketing.


We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.

How to Get the Right Clients and Avoid the Wrong Ones


If you are like most service professionals and small business owners one of your primary concerns is generating as many leads as possible. And that may be your biggest mistake, resulting in wasting time on unqualified prospects and working with too many clients you wish you didn't have to.

If You Do No Other Preparation


Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point.

Do You Get Attention With Your 30-Second Introduction?


I went to a networking event the other day where the meeting leader said, "We're going to skip doing the 30-second introductions today because mine's so bad and it doesn't work that it nauseates me." I thought to myself, WOW! I'd skip the next networking meeting until I'd worked out a new introduction.

Want To Be A Stronger Marketer? Work Your Marketing Muscles!


You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles.

Notable News - Its Not About You!


You enjoy what you do. In fact, you love your product and want to tell everyone about it.

The Real Path To Big Bucks On The Internet!


"Instead Of Wasting Time Trying To Hit The Lottery Of Internet Riches, Focus On Building Your Business One Sweet Income Stream At A Time!" Eric (one of my JV partners) experienced an epiphany yesterday. He had one of those rare moments of insight that can forever change your life.

How Prince Connects With His Target Market!


While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and I had the good fortune to score some last-minute tickets to the recent Prince concert here in Atlanta.

Twelve Places to Buy a Mailing List


©2004 Jeffrey DobkinThere are two types of lists, determined by their origin: compiled lists and response lists.Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database.

Roping In Loyal Customers While Making An Extra Profit!


You've probably bought a book or two at one of the major chain bookstores. When you're checking out, you get asked if you have the "discount card.

Marketing Through Associations


©2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking for new list sources - everybody's tired of mailing to the same lists. If you're not in direct marketing and thinking about putting a mailing together, here's something a little different: take a look at marketing through associations.

Top Five 2004 Required Marketing Tips Needed to Succeed


When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips.  Notone of them can be omitted.

Give me a Referral any Day - the Power of Networking


I nearly panicked recently! Well, maybe a slight exaggeration but here was a situation I had not been in for some time. The freezer had broken down and the dilemma I faced was - a speedy solution was necessary BUT I did not know anybody who repairs freezers.

Quick Postcard Design Tips


TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem.

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MORE RESOURCES:

BzzAgent Provides Framework for Applying Direct Marketing Principles in Social ...
MarketWatch (press release)
BOSTON, MA, May 24, 2012 (MARKETWIRE via COMTEX) -- BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "To Sell in Social, Stop Getting 'Likes,' Start Building Advocacy" (Available at: ...

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INAUTONEWS

Most Effective Marketers in North America: IBM, Procter & Gamble, Ogilvy ...
MarketWatch (press release)
Winning an Effie Award has become a global symbol of achievement since 1968, as Effie Worldwide honors marketing ideas that work. Based on the analysis of Effie Awards competition finalist & winner data from the past year, Procter & Gamble is the most ...
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Daily Research News Online

GfK Boosts Marketing Science Expertise, Innovation with Senior-Level Appointments
MarketWatch (press release)
Ellen Veccia has become GfK's Chief Marketing Science Officer; and methodological pioneer Mike Conklin has rejoined GfK as EVP of Marketing Science. Veccia came to GfK in January with the acquisition of Knowledge Networks, where she served as Chief ...
GfK Adds Marketing Science CloutDaily Research News Online

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Small Business Marketing: Grow Your Business the Easy Way -- Engage!
Huffington Post
Small Business Week celebrates small business owners and their successes and highlights their challenges, which include growing their businesses in the face of rapid change, from national and state regulations to you guessed it -- marketing!

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Supplier Marketing Spend Activity, Marketing and Sales Behaviors and ...
MarketWatch (press release)
The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations. The geographical scope of the research is global - drawing on the activity ...

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ALM Forms New Marketing Services Team to Offer Full Suite of Legal Marketing ...
MarketWatch (press release)
NEW YORK, May 24, 2012 (GlobeNewswire via COMTEX) -- ALM, a leading provider of news and business information to the legal and real estate industries, today announced the formation of a new Marketing Services team that will work with clients to plan, ...
ALM Launches All-in-One Legal Marketing OfferDaily Research News Online

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New Version of Industry-Leading ThinkVine Marketing Mix Optimization Software ...
MarketWatch (press release)
CINCINNATI, May 24, 2012 /PRNewswire via COMTEX/ -- ThinkVine, a marketing mix optimization software company, today announced a new version of its award-winning SaaS solution for marketers wanting to achieve the best return on their marketing spend and ...

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LECTRA: Lectra appoints Emmanuel Mussault as Director, Marketing Intelligence ...
Reuters (press release)
FOR IMMEDIATE RELEASE Lectra appoints Emmanuel Mussault as Director, Marketing Intelligence and Communication This nomination is part of the development plan implemented by Lectra in early 2012 Paris, May 24, 2012 - Lectra, the world leader in ...

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Engage and Reverb Communications Bring Public Relations and Marketing to ...
MarketWatch (press release)
TWAIN HARTE, CA and ALAMEDA, CA, May 24, 2012 (MARKETWIRE via COMTEX) -- Reverb Communications, a veteran public relations, marketing and publishing digital entertainment agency, and Engage, a full-service communications agency specializing in the ...

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iTWire

Marketo Partner Certification Awarded to LeadMD
MarketWatch (press release)
SCOTTSDALE, AZ, May 24, 2012 (MARKETWIRE via COMTEX) -- LeadMD, specializing in marketing automation and CRM consulting services, today announced it has been awarded the Marketo Partner Certification. Marketo's Certification Program recognizes partners ...
Marketo Introduces First Integrated Solution for Social Marketing AutomationSacramento Bee
Marketo Announces Winners of 2012 Revenue Performance Excellence AwardsPR Newswire (press release)
Marketo Wants To Add A Social Boost To Every Marketing CampaignTechCrunch
ADOTAS -MyCustomer.com
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