Focus...a Marketing Strategy


The secret to increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real problem that's experienced by many entrepreneurs--a damaging lack of focus.


Plenty of entrepreneurs make this dangerous mistake. They try to market more than one business at once, or they tackle too many targets for a single business. Suddenly, they discover that their time and budgets are fragmented beyond their ability to produce positive results. The solution is to get--and stay--focused. This single alteration can actually reduce your marketing costs and increase sales.


The trouble with trying to market several businesses at once is that you end up with many different target audiences--each requiring its own set of sales and marketing tactics. To reach them, your sales tactics may include creating an in-house prospect list, making cold calls to set up appointments and handling one-on-one meetings with prospects.


Instead of trying to gain small profits from a variety of individual ventures, for best results, the key is to pick one of your businesses (preferably the most profitable and enjoyable) and focus all your marketing energies in that direction.


I inevitably get calls from business owners who say, " I have the greatest product on earth. Anyone can use it--kids, parents, businesses." And then I'm forced to reply, "Do you have unlimited funds to launch this product? Can you start off with $10 million, or how about $20 million or more?" Because no one can market to everyone. The cost would be astronomical. Even the world's largest companies, with seemingly unlimited marketing funds, typically focus their efforts on a single type of product or service for individual niche markets. And the actual campaign messages they employ differ depending on the hot buttons for each niche.


As an entrepreneur who has limited time and money to waste chasing after unqualified prospects, it's vital to narrowly focus on your best, most profitable target audience groups. This will reduce your media costs--since you won't be advertising to reach marginal groups--and free up the time you would otherwise lose meeting with low-quality prospects.


For entrepreneurs who operate several businesses at once, choosing just one can seem like an overwhelming task. The secret lies in following both your head and your heart. Start by examining the business potential and the corresponding costs of each of your ideas. For example, consider which business has the greatest chance for success based on your ability to fund and manage the operation. Then, review the ideas that look best on paper and decide which you feel most passionate about.

When you're passionate about what you do, it shines through to customers--and can make all the difference between lackluster sales and a stunning success.

Ann Marie Rubertone owner of Check It Out, author of "The One Page Marketing Plan" and "13 Household Items You Can Use To Market Your Business" tips for marketing on a shoestring budget that can make the difference between success and failure. Check It Out is a customer-driven marketing firm providing design, writing, editing, desktop publishing services, and hands-on marketing workshops for independent professionals and small businesses. For more information, contact Check It Out (772) 335-0073, www.checkitoutinc.com cio@adelphia.net


MORE RESOURCES:

BzzAgent Provides Framework for Applying Direct Marketing Principles in Social ...
MarketWatch (press release)
BOSTON, MA, May 24, 2012 (MARKETWIRE via COMTEX) -- BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "To Sell in Social, Stop Getting 'Likes,' Start Building Advocacy" (Available at: ...

and more »


INAUTONEWS

Most Effective Marketers in North America: IBM, Procter & Gamble, Ogilvy ...
MarketWatch (press release)
Winning an Effie Award has become a global symbol of achievement since 1968, as Effie Worldwide honors marketing ideas that work. Based on the analysis of Effie Awards competition finalist & winner data from the past year, Procter & Gamble is the most ...
Chrysler Brand Takes Home 'Grand Effie' at the North American Effie Awards GalaPR Newswire (press release)

all 15 news articles »


Daily Research News Online

GfK Boosts Marketing Science Expertise, Innovation with Senior-Level Appointments
MarketWatch (press release)
Ellen Veccia has become GfK's Chief Marketing Science Officer; and methodological pioneer Mike Conklin has rejoined GfK as EVP of Marketing Science. Veccia came to GfK in January with the acquisition of Knowledge Networks, where she served as Chief ...
GfK Adds Marketing Science CloutDaily Research News Online

all 7 news articles »


Small Business Marketing: Grow Your Business the Easy Way -- Engage!
Huffington Post
Small Business Week celebrates small business owners and their successes and highlights their challenges, which include growing their businesses in the face of rapid change, from national and state regulations to you guessed it -- marketing!

and more »


Supplier Marketing Spend Activity, Marketing and Sales Behaviors and ...
MarketWatch (press release)
The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations. The geographical scope of the research is global - drawing on the activity ...

and more »


ALM Forms New Marketing Services Team to Offer Full Suite of Legal Marketing ...
MarketWatch (press release)
NEW YORK, May 24, 2012 (GlobeNewswire via COMTEX) -- ALM, a leading provider of news and business information to the legal and real estate industries, today announced the formation of a new Marketing Services team that will work with clients to plan, ...
ALM Launches All-in-One Legal Marketing OfferDaily Research News Online

all 3 news articles »


New Version of Industry-Leading ThinkVine Marketing Mix Optimization Software ...
MarketWatch (press release)
CINCINNATI, May 24, 2012 /PRNewswire via COMTEX/ -- ThinkVine, a marketing mix optimization software company, today announced a new version of its award-winning SaaS solution for marketers wanting to achieve the best return on their marketing spend and ...

and more »


LECTRA: Lectra appoints Emmanuel Mussault as Director, Marketing Intelligence ...
Reuters (press release)
FOR IMMEDIATE RELEASE Lectra appoints Emmanuel Mussault as Director, Marketing Intelligence and Communication This nomination is part of the development plan implemented by Lectra in early 2012 Paris, May 24, 2012 - Lectra, the world leader in ...

and more »


Engage and Reverb Communications Bring Public Relations and Marketing to ...
MarketWatch (press release)
TWAIN HARTE, CA and ALAMEDA, CA, May 24, 2012 (MARKETWIRE via COMTEX) -- Reverb Communications, a veteran public relations, marketing and publishing digital entertainment agency, and Engage, a full-service communications agency specializing in the ...

and more »


iTWire

Marketo Partner Certification Awarded to LeadMD
MarketWatch (press release)
SCOTTSDALE, AZ, May 24, 2012 (MARKETWIRE via COMTEX) -- LeadMD, specializing in marketing automation and CRM consulting services, today announced it has been awarded the Marketo Partner Certification. Marketo's Certification Program recognizes partners ...
Marketo Introduces First Integrated Solution for Social Marketing AutomationSacramento Bee
Marketo Announces Winners of 2012 Revenue Performance Excellence AwardsPR Newswire (press release)
Marketo Wants To Add A Social Boost To Every Marketing CampaignTechCrunch
ADOTAS -MyCustomer.com
all 24 news articles »

Google News

Acne - Advertising - Aerobics & Cardio - Affiliate Revenue - Alternative - Attraction - Auction - Audio Streaming - Aviation - Babies & Toddlers - Beauty - Blogging & RSS - Book Marketing - Book Reviews - Branding - Breast Cancer - Broadband Internet - Muscle Building - Careers & Employment - Coaching - Coffee - College & University - Cooking Tips - Copywriting - Crafts & Hobbies - Creativity - Credit - Cruising & Sailing - Currency Trading - Customer Service - Data Recovery - Dating - Debt Consolidation - Debt Relief - Depression - Diabetes - Divorce - Domain Names - E-books - Ecommerce - Elder Care - Email Marketing - Entrepreneurialism - Ethics - Exercise - Ezine Marketing - Ezine Publishing - Fashion & Style - Fishing - Fitness Equipment - Forums - Games - Goal Setting - Golf - Grief Loss - Hair Loss - Happiness - Hardware - Holidays - Home Improvement - Home Security - Humanities - Humor - Innovation - Inspirational - Insurance - Interior Decorating - Internet Marketing - Investing - Landscaping & Gardening - Language - Leadership - Leases & Leasing - Loans - Lung, Mesothelioma & Asbestos - Management - Marketing - Marriage & Wedding - Meditation - Mobile & Cell Phone - Mortgage & Refinancing - Motivation - Motorcycles - Music - Negotiation - Network Marketing - Networking - Nutrition - Organizing - Outdoors - Parenting - Personal Finance - Personal Tech - Pets - Philosophy - Photography - Poetry - Politics - Positive Attitude - PPC Advertising - Press Release - Pregnancy - Presentation - Psychology - Public Speaking - Real Estate - Recipes - Relationships - Sales - Sales Management - Sales & Teleselling - Sales Training - Satellite TV - Science - Security - SEO - Site Promotion - Small Business - Software - Spam Blocker - Spirituality - Stocks & Mutual Funds - Strategic Planning - Stress Management - Structured Settlements - Success - Supplements - Taxes - Team Building - Time Management - Top7-Or-10-Tips - Traffic Building - Vacation Rentals - Video Conferencing - Video Streaming - VOIP - Wealth Building - Web Design - Web Development - Web Hosting - Weight Loss - Wine & Spirits - Writing - Writing Articles - Yoga

Top
Main Home Email Category Home