Assertive Communication - 6 Tips For Effective Use


What IS assertive communication?

Assertive communication is the ability to express positive and negative ideas and feelings in an open, honest and direct way. It recognises our rights whilst still respecting the rights of others. It allows us to take responsibility for ourselves and our actions without judging or blaming other people. And it allows us to constructively confront and find a mutually satisfying solution where conflict exists.

So why use assertive communication?

All of us use assertive behaviour at times... quite often when we feel vulnerable or unsure of ourselves we may resort to submissive, manipulative or aggressive behaviour.

Yet being trained in assertive communication actually increases the appropriate use of this sort of behaviour. It enables us to swap old behaviour patterns for a more positive approach to life. I've found that changing my response to others (be they work colleagues, clients or even my own family) can be exciting and stimulating.

The advantages of assertive communication

There are many advantages of assertive communication, most notably these:

  • It helps us feel good about ourselves and others

  • It leads to the development of mutual respect with others

  • It increases our self-esteem

  • It helps us achieve our goals

  • It minimises hurting and alienating other people

  • It reduces anxiety

  • It protects us from being taken advantage of by others

  • It enables us to make decisions and free choices in life

  • It enables us to express, both verbally and non-verbally, a wide range of feelings and thoughts, both positive and negative

There are, of course, disadvantages...

Disadvantages of assertive communication

Others may not approve of this style of communication, or may not approve of the views you express. Also, having a healthy regard for another person's rights means that you won't always get what YOU want. You may also find out that you were wrong about a viewpoint that you held. But most importantly, as mentioned earlier, it involves the risk that others may not understand and therefore not accept this style of communication.

What assertive communication is not...

Assertive communication is definately NOT a lifestyle! It's NOT a guarantee that you will get what you want. It's definately NOT an acceptable style of communication with everyone, but at least it's NOT being aggressive.

But it IS about choice

Four behavioural choices

There are, as I see it, four choices you can make about which style of communication you can employ. These types are:

direct aggression: bossy, arrogant, bulldozing, intolerant, opinionated, and overbearing

indirect aggression: sarcastic, deceiving, ambiguous, insinuating, manipulative, and guilt-inducing

submissive: wailing, moaning, helpless, passive, indecisive, and apologetic

assertive: direct, honest, accepting, responsible, and spontaneous


Characteristics of assertive communication

There are six main characteristics of assertive communication. These are:

  • eye contact: demonstrates interest, shows sincerity

  • body posture: congruent body language will improve the significance of the message

  • gestures: appropriate gestures help to add emphasis

  • voice: a level, well modulated tone is more convincing and acceptable, and is not intimidating

  • timing: use your judgement to maximise receptivity and impact

  • content: how, where and when you choose to comment is probably more important than WHAT you say

The importance of "I" statements

Part of being assertive involves the ability to appropriately express your needs and feelings. You can accomplish this by using "I" statements. These indicate ownership, do not attribute blame, focuses on behaviour, identifies the effect of behaviour, is direcdt and honest, and contributes to the growth of your relationship with each other.

Strong "I" statements have three specific elements:

  • Behaviour

  • Feeling

  • Tangible effect (consequence to you)

Example: "I feel frustrated when you are late for meetings. I don't like having to repeat information."

Six techniques for assertive communication

There are six assertive techniques - let's look at each of them in turn.

1. Behaviour Rehearsal: which is literally practising how you want to look and sound. It is a very useful technique when you first want to use "I" statements, as it helps dissipate any emotion associated with an experience and allows you to accurately identify the behaviour you wish to confront.

2. Repeated Assertion (the 'broken record'): this technique allows you to feel comfortable by ignoring manipulative verbal side traps, argumentative baiting and irrelevant logic while sticking to your point. To most effectively use this technique use calm repetition, and say what you want and stay focused on the issue. You'll find that there is no need to rehearse this technique, and no need to 'hype yourself up' to deal with others.

Example:

"I would like to show you some of our products"
"No thank you, I'm not interested"
"I really have a great range to offer you"
"That may be true, but I'm not interested at the moment"
"Is there someone else here who would be interested?"
"I don't want any of these products"
"Okay, would you take this brochure and think about it?"
"Yes, I will take a brochure"
"Thank you"
"You're welcome"

3. Fogging: this technique allows you to receive criticism comfortably, without getting anxious or defensive, and without rewarding manipulative criticism. To do this you need to acknowledge the criticism, agree that there may be some truth to what they say, but remain the judge of your choice of action. An example of this could be, "I agree that there are probably times when I don't give you answers to your questions.

4. Negative enquiry: this technique seeks out criticism about yourself in close relationships by prompting the expression of honest, negative feelings to improve communication. To use if effectively you need to listen for critical comments, clarify your understanding of those criticisms, use the information if it will be helpful or ignore the information if it is manipulative. An example of this technique would be, "So you think/believe that I am not interested?"

5. Negative assertion: this technique lets you look more comfortably at negatives in your own behaviour or personality without feeling defensive or anxious, this also reduces your critics' hostility. You should accept your errors or faults, but not apologise. Instead, tentatively and sympathetically agree with hostile criticism of your negative qualities. An example would be, "Yes, you're right. I don't always listen closely to what you have to say."

6. Workable compromise: when you feel that your self-respect is not in question, consider a workable compromise with the other person. You can always bargain for your material goals unless the compromise affects your personal feelings of self-respect. However, if the end goal involves a matter of your self-worth and self-respect, THERE CAN BE NO COMPROMISE. An example of this technique would be, "I understand that you have a need to talk and I need to finish what I'm doing. So what about meeting in half an hour?"

Conclusion

Assertiveness is a useful communication tool. It's application is contextual and it's not appropriate to be assertive in all situations. Remember, your sudden use of assertiveness may be perceived as an act of aggression by others.

There's also no guarantee of success, even when you use assertive communication styles appropriately.

"Nothing on earth can stop the individual with the right mental attitude from achieving their goal; nothing on earth can help the individual with the wrong mental attitude" W.W. Ziege

When you match consumer psychology with effective communication styles you get a powerful combination. Lee Hopkins can show you how to communicate better for better business results. At Hopkins-Business-Communication-Training.com you can find the secrets to communication success.


MORE RESOURCES:

Moneycontrol.com

Europe Holds Crisis Management Hostage to Voters
BusinessWeek
By James G. Neuger on May 24, 2012 European leaders tied their next steps on the financial crisis to the outcome of a bitterly contested election in Greece that may determine whether the 17- nation euro currency splinters. A six-hour summit ended early ...
Europe Makes Crisis Management Hostage to Volatile Greek VotersSan Francisco Chronicle

all 7,633 news articles »


Management Tip of the Day: Use social media in your job search
Reuters
The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters. "More and more people are finding jobs via Twitter, Facebook, ...

and more »


Bloomberg

Rhoen Klinikum Management Will Back Fresenius Takeover Offer
Bloomberg
Rhoen Klinikum AG (RHK)'s management said it will back the 3.1 billion-euro ($3.9 billion) takeover offer from Fresenius SE (FRE), contingent on an agreement to maintain certain jobs and locations at the German hospital operator.
Fresenius in frame to win Rhoen backing -sourcesReuters
Rhoen-Klinikum Board To Recommend Accepting Fresenius OfferFox Business

all 13 news articles »


Aplicor Redefines Business Management with Latest Release of Aplicor Cloud ...
MarketWatch (press release)
BOCA RATON, Fla., May 24, 2012 /PRNewswire via COMTEX/ -- Aplicor, Inc., a next generation cloud business software company, today announced the Spring Update of Aplicor Cloud Suite, the latest release of its innovative business management solution.

and more »


Universal Capital Management Client To Launch Twist and Tone on QVC
MarketWatch (press release)
WILMINGTON, Del., May 24, 2012 /PRNewswire via COMTEX/ -- Universal Capital Management, Inc. , announced today that Twist and Tone(TM) by GetaGripĀ®, a hand, wrist and forearm exerciser created by UCM's client, Innovation Industries, will appear on QVC ...

and more »


1492 Capital Management's Small Cap Value Strategy Receives the "Special ...
MarketWatch (press release)
MILWAUKEE, May 24, 2012 (BUSINESS WIRE) -- 1492 Capital Management's Small Cap Value managers Rodney Hathaway and Adam France were recognized for consistent outperformance with low volatility relative to the benchmark. The 1492 Small Cap Value strategy ...

and more »


Copeland Capital Management Hires Head of International Strategies
MarketWatch (press release)
CONSHOHOCKEN, Pa., May 24, 2012 /PRNewswire via COMTEX/ -- Copeland Capital Management is pleased to announce that Mr. Erik B. Granade will join the firm as Head of International Equities. Mr. Granade was formerly with Invesco, where he served as ...

and more »


Apollo Global Management Completes Acquisition of EP Energy
MarketWatch (press release)
Sam Oh, Partner at Apollo, stated, "We are delighted to partner with one of North America's leading exploration and production franchises led by a world class team of managers. Our acquisition of EP Energy solidifies Apollo's natural resources platform ...

and more »


Executive management changes announced at Southern Company
MarketWatch (press release)
ATLANTA, May 24, 2012 /PRNewswire via COMTEX/ -- Southern Company Chairman, President and CEO Thomas A. Fanning today announced a number of changes within the company's management team, effective July 1. Mark A. Crosswhite will become executive vice ...
Southern Co. shuffles top managementCBS News

all 15 news articles »


Western Asset Management sold European bank debt: CIO
Reuters
(Reuters) - Fixed income money manager Western Asset Management Co slashed its holdings of European bank debt and shifted to borrowings in the United States, which will benefit from stronger economic growth, Chief Investment Officer Stephen Walsh said ...


Google News

Acne - Advertising - Aerobics & Cardio - Affiliate Revenue - Alternative - Attraction - Auction - Audio Streaming - Aviation - Babies & Toddlers - Beauty - Blogging & RSS - Book Marketing - Book Reviews - Branding - Breast Cancer - Broadband Internet - Muscle Building - Careers & Employment - Coaching - Coffee - College & University - Cooking Tips - Copywriting - Crafts & Hobbies - Creativity - Credit - Cruising & Sailing - Currency Trading - Customer Service - Data Recovery - Dating - Debt Consolidation - Debt Relief - Depression - Diabetes - Divorce - Domain Names - E-books - Ecommerce - Elder Care - Email Marketing - Entrepreneurialism - Ethics - Exercise - Ezine Marketing - Ezine Publishing - Fashion & Style - Fishing - Fitness Equipment - Forums - Games - Goal Setting - Golf - Grief Loss - Hair Loss - Happiness - Hardware - Holidays - Home Improvement - Home Security - Humanities - Humor - Innovation - Inspirational - Insurance - Interior Decorating - Internet Marketing - Investing - Landscaping & Gardening - Language - Leadership - Leases & Leasing - Loans - Lung, Mesothelioma & Asbestos - Management - Marketing - Marriage & Wedding - Meditation - Mobile & Cell Phone - Mortgage & Refinancing - Motivation - Motorcycles - Music - Negotiation - Network Marketing - Networking - Nutrition - Organizing - Outdoors - Parenting - Personal Finance - Personal Tech - Pets - Philosophy - Photography - Poetry - Politics - Positive Attitude - PPC Advertising - Press Release - Pregnancy - Presentation - Psychology - Public Speaking - Real Estate - Recipes - Relationships - Sales - Sales Management - Sales & Teleselling - Sales Training - Satellite TV - Science - Security - SEO - Site Promotion - Small Business - Software - Spam Blocker - Spirituality - Stocks & Mutual Funds - Strategic Planning - Stress Management - Structured Settlements - Success - Supplements - Taxes - Team Building - Time Management - Top7-Or-10-Tips - Traffic Building - Vacation Rentals - Video Conferencing - Video Streaming - VOIP - Wealth Building - Web Design - Web Development - Web Hosting - Weight Loss - Wine & Spirits - Writing - Writing Articles - Yoga

Top
Main Home Email Category Home