 |
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
|
 |
Motivating Shoppers with Online Coupons (Part 1 of 2)
Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. These numbers present a great opportunity for online stores of both products and services. But despite these staggering figures, increasing competition continues to dilute the marketplace. One great opportunity for sellers to increase traffic and revenue in their virtual stores is to offer online coupon codes and discounts through an affiliate program and their advertising. Coupons and discounts have always been a great way to motivate buyers in brick and mortar stores, and now that opportunity has migrated to web shopping! Coupon codes with expiration help motivate buyers into taking advantage of a one-time discount. Suggesting creative such as "10% off home and garden orders over $50," for instance, gives not only buyers a great opportunity for a deal, but it allows sellers to push a sale or take advantage of seasonal fluctuations in the marketplace. Online coupons can also be a great way to push a specific product in excess inventory or a service that is high demand. By offering a coupon like "Save 20% on Rossignol Zenith Ski's," or "Web hosting only $3.99 a month - hurry expires in 5 days," sellers are able to create a real or fictitious supply or demand by offering these deep discounts to their website visitors. A great place to find examples of these online coupons for some of the web's top merchants can be found at Coupon Chief. Another great opportunity to use coupons is with free shipping discount coupons. Many smart online shoppers are beginning to realize the incremental cost to purchasing online due to shipping, sometimes increasing their end price by 10 - 20%! One source of substantial motivation to these buyers can come from giving a free shipping deal. This allows those customers who can't leave the house or prefer to shop in the privacy of their home to realize the same (or even discounted) cost to making their purchases online. And don't forget the code! Offering a coupon code or promotion code that a buyer can enter at checkout is a great way to give them a sense of entitlement and make them feel like they're getting the best deal out there. Think about it to yourself for a minute - when you're using coupons at a grocery store, don't you feel that you're getting the most for your money and stretching your dollar in the most significant way? Shoppers of any product or service get this same feeling when they can input a special coupon code into a box to get an additional savings at checkout. Another great aspect of coupons is expiration dates. Coupons with expiration can give a sense of urgency to a sale. Again drawing on an analogy to grocery coupons, when you have a coupon for toilet paper that is expiring within the week, do you go ahead and make that purchase knowing you will eventually need to buy the product [without the coupon]? Of course you do, you want to make sure you're getting the best deal! It's easy to see that by putting a time limit on a coupon or discount, you easily can add a sense of urgency to the sale to get a higher conversion. Online coupon codes can be a great way to market your web store, and is a unique tool to increase sales and boost traffic to your e-commerce website. Next time we'll talk about landing pages and the use of affiliates to further maximize the benefits of online coupon codes, so stay tuned! Gary Gray - http://www.couponchief.com - provides free online coupon codes and discounts for hundreds of popular internet retailers. With a newsletter and RSS feeds, they syndicate new coupon codes and discounts to motivated online shoppers.
MORE RESOURCES:
Google News |
 |
|
|
RELATED ARTICLES
How Do You Live the Internet Dream? Automate, Automate, Automate! There's no doubt that one of the things that excited you about operating your online business was the thought of making money while you sleep. Having free time to spend with your family while - at the same time - generating an income is something almost every person on earth wants. How to Profit From Your Ad Space in this Economic Downturn Recent research predicts that the online ad market will decline by 25% in 2003.**In 2004, net advertising is a buyer's market. Make Your Real Estate Website Visible! So, you've created a Website to highlight your realty services and listings. Now all you have to do is wait for the customers to roll in -- right? Wrong. Internet Marketing Solution - Content, Content, Content If you're looking for the number one, hot Internet marketing solution that will propel your website to the number one spot on the most popular search engines you have a long search ahead of you. The truth is that there really isn't one technique that will accomplish such a major feat for you. Personality Profiling Your Prospects for Internet Marketing, E Commerce, and Ebay Ads Do you want me to tell you the truth or just what you want to hear?"In your opinion how much would you need to earn to be able to do all the things you really want to do in life, try to be realistic?You may think this is a bizarre opening line to ask, you may be wondering why anyone would want anything but the truth. Fact is many people know the truth when they hear it or read it (or so they believe) but do they?When we write copy for marketing purposes, which if you think about it is almost everything that goes into print. Building Community Websites = Success Online In this article I will discuss how important is it to build community websites rather than straight forward sales pitches. Selling online is about bringing people together, not about stuffing products down your visitors throwts and expecting them to buy from you. Differentiate and Grow Rich: The Importance of a Strong USP "With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?"The number of competitors you face as an online merchant grows daily. If you can't answer that one question, it's only a matter of time before you go out of business. Online Advertising: 10 Flaming Hot Ways To Heat Up Your Sales If you have a website but not making a lot of sales, I can understand how you feel.So, I want to offer you 10 flaming, online advertising hot secrets to heat up your sales. Web Success Secret - Overdeliver A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc. Top 3 Free Marketing Techniques If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free. Taking E-mail Marketing To The Next Level Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. A Crystal Ball for Your Web Business Are you considering launching an eCommerce website? If you are, you may want to take your crystal ball down from the shelf to shed some light on whether or not your business will fare well online. In reality, there is no magic to eCommerce at all, it is all about preparing, thinking and implementing your ideas and products using sound business techniques. Internet Marketing What is Internet Marketing?Internet Marketing is application of Internet and related technologies to achieve the organization's marketing objectives.Internet Marketing is about?. Do Guaranteed Signup Programs Work? Discover the Hidden Truth About Paid Sign Ups Jeff Mills, a popular internet marketer and entrepreneur told us, "I got suckered in the guaranteed sign ups myth.""It did not come as a surprise, as it was not the first time I was taken to the cleaners, and left out for dry," he added. How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers. Do's and Don'ts for the Internet Marketing Newbie (Part 1) I, myself, being an internet marketing "newbie" (endearing term used to refer to people who have just started their own internet business and don't know what the ---- they are doing) have learned a few things and would like to share my observations, tribulations, and triumphs with my fellow "newbies". In sharing my experiences I hope I can help you avoid some of the pitfalls and obstacles you will face. Five Foolproof Ways to Improve Your Web Site Sales When you run an online home-based business, your web site is more than simply a company location. It's also your primary source of advertising and marketing. Do You Market To These Emotions Online? What can Mother Theresa and Charles Schwab teach you about marketing online.Certainly these two historical figures saw two vastly different worlds in their lifetimes. How to Turn Your Articles into a Viral Traffic Stampede By writing articles you can send targeted traffic to your website at any time without paying a single cent. Articles are one of the best online marketing investments you can make because you write them once and they send you instant visitors each and every day. My Top 7 Favorite Ecommerce Tools When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.Whether they help you make money, save time, save money, or avoid frustration, these ecommerce tools and services rate my highest recommendation for anyone who conducts any form of ecommerce online.
|
|
|
 |
 |
