Email Marketing Information

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference


At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns.

An Introduction to Auditing Your Email Audiences


Organisations such as the BPA have been providing auditing services for magazines and event audiences for many years. Providing advertisers with independent evidence that your audience are who you claim them to be is an effective point of differentiation and extremely helpful when selling your proposition to would-be advertisers.

Email Marketing Tips for Reaching an International Audience


Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.

The Importance of a Name in the Sent from Email Address


When using an email marketing tool such as Adestra's Message Focus, you are able to specify exactly what sent address you want the email to be labelled as being broadcasted from. From prevalent industry contacts through to brand names, this gives the marketers the flexibility to use 'sent from' addresses that resonate with their audience for improved recognition.

5 Ways to Get Better Email Marketing Data Quality at Point of Collection


Adestra provide email marketing services to a host of UK marketers operating within travel, event organising, publishing, charity, entertainment and other industries.We've spent time analysing client campaigns, and have created a handy checklist for getting better quality email contact records by using optimised data capture vehicles1.

Are Autoresponders An Important Asset To Your Business?


Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, "Okay - great! What is it!" For all those new to the Internet arena, I'll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

Ways to Use Autoreponders To Increase Your Profits


When I was first introduced to an autoresponder I thought "wow cool program, I don't see how it can help me". Then one day my girlfriend received an email from a clothing shop she recently purchased a pair of jeans from informing her of an upcoming sale in their store for "valued customers only".

Protect Yourself from Being Accused of Sending SPAM


Email is a vital part of doing business online, but are you setting yourself up for SPAM complaints? If you are accused of spamming, whether it's true or not, there are serious consequences that could potentially shut down your online business.Are Your Emails CAN-SPAM Compliant?The CAN-SPAM law has caused quite a bit of confusion about what is and is not acceptable when sending out business or commercial related emails.

Email List Management


How do you get the most out of your list?We all know that a lot of marketing is done to a list but, say you have a sizable list. Now what?Once you have a list of any size built-up, you must start broadcasting to it.

Email Marketing Best Practices


Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients.

Why Use Permission-Based Email Marketing?


The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off.

Guidelines For A New Sending Paradigm - Part 1 of 5 - Treat Email as a True Risk and Cost Center


Sustainable email sending programs in an inherently hostile environment now require great care and planning. Before considering the technical complexities and the marketing tactics, email senders must adopt a basic paradigm shift.

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BendBroadband Selects Knotice for Email Marketing
MarketWatch (press release)
AKRON, Ohio, May 22, 2012 /PRNewswire via COMTEX/ -- Knotice, a leading provider of direct digital marketing software and services, announces that BendBroadband has selected Knotice to help it build stronger relationships through email marketing.

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Email Marketing Services for Stepping up Your Business
Promotion World (press release)
by James vere Starting a business and staying in it requires lots of hard work and effort. On today's market there are many businesses and it is a lot harder to make a difference and to stand out with the products and the services your company offers.



StrongMail Partners With Mobile Marketing Leader Velti
EON: Enhanced Online News (press release)
Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world's largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the ...

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Brafton

Email marketing not likely to see clicks without mobile optimization
Brafton
by Brafton Editorial A report from Striata suggests that email marketing campaigns are lagging heavily in terms of optimization for mobile devices, which could prevent companies from attracting prospects. Sixty-three percent of Americans said they ...

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TopTenWholesale News

Email Marketing Campaigns Go Mobile
TopTenWholesale News
Wholesalers and manufacturers should be aware of this study and know how to optimize their sites to drive mobile traffic from their email marketing campaigns. Return Path found that US consumers will check more email from their mobile devices ...

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The changing face of email marketing
Business Review Europe
As well as presenting a wide range of fresh opportunities, the growth of Mocial also creates a number of new challenges for email marketers as it redefines the email marketing and engagement framework. The impact this has had on all marketers globally ...



StrongMail Survey Finds Lifecycle Email Marketing Outperforms Traditional ...
San Francisco Chronicle (press release)
Learn what email marketing leader StrongMail discovered regarding the performance of lifecycle email marketing versus traditional email marketing Redwood City, CA (PRWEB) May 16, 2012 As email marketing strategies have evolved, there is one technique ...

and more »


Email Marketing Firm NEWSLETTER.IE Announce Email and Survey Facebook Apps
MarketWatch (press release)
SAN FRANCISCO, May 18, 2012 (BUSINESS WIRE) -- Today NEWSLETTER.IE announced general availability of its Facebook apps. Adding an email signup form to your facebook business page is an important way to convert fans into subscribers.

and more »


GraphicMail Includes Device Detection in their New email Marketing Reports
San Francisco Chronicle (press release)
Redesigned Reports Displays Device, Geo-Location and Social Engagement Metrics (PRWEB) May 18, 2012 GraphicMail, a leading global hosted email marketing solution, announced today the release of updated Reports metrics that make it easier than ever for ...

and more »


GraphicMail integrates Janrain Engage for turnkey social-email subscription tool
Promotion World (press release)
GraphicMail, a leading hosted email marketing solution, today announced the release of a social subscribe tool that is integrated into the newsletter subscription form it provides to help marketers and small businesses owners grow their contact lists.


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