Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list.

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive".

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails.

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?  That question may be one of the largest Internet related challenges facing companies this year.

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery.

What's the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll need to get your ads ripe and ready. Here's a step-by-step guide on how to write them - it should only take you about 10 minutes.

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal.

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time.

Reach Out and Slap Someone


I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications.

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MORE RESOURCES:

Use of B2B email marketing on the increase
Business Strata - Business News
Despite January generally being a slower month than most for the implementation of B2B email marketing, the latest findings from GetResponse have found that use of the medium is on the rise. The firm's State of Email Marketing report found that most ...
GetResponse Releases Report "The State Of Email Marketing in SMBs - 2011"San Francisco Chronicle (press release)
Top three tips to sweeten email responsesBizReport
Small SMBs Still Don't Integrate Email with SocialMarketing Vox News
MarketingProfs.com (subscription)
all 7 news articles »


Constant Contact Enters Daily Deals Space with MobManager
Trefis (subscription)
Constant Contact started out as an email marketing solution offering event marketing and online survey tools. Eventually, it entered the social media marketing space with the launch of Social Campaigns, which enables businesses to run social marketing ...
CONSTANT CONTACT, INC.: Formstack and Constant Contact Launch First-Of-Its..4-traders (press release)
Formstack and Constant Contact Launch First-Of-Its-Kind Online Form and Email ...MarketWatch (press release)

all 10 news articles »


Pinpointe On Demand Ranked Number One Email Marketing Company by topseos.com ...
Press Media Wire
The independent authority on Search vendors, topseos.com, has named PinPointe on Demand the best email marketing company in the online marketing industry for the month of February 2012. The best email marketing service providers are evaluated and ...



Magmito Mobile App Creation Tool Now Part Of Constant Contact AppConnect ...
Daily Markets (press release)
DIDMO, architect of Magmito, the award-winning, cross-platform mobile application creation solution, has announced its integration with Constant Contact(R), Inc. (NASDAQ:CTCT) Email Marketing. The integration will allow each company's customers to ...



New York Giants Email Marketing is Not Clicking
Multichannel Merchant
If the headline or the subject line let me know there was exclusive merchandise not available in my local bricks and mortar environment, then I'm clicking through (CLICK TO ENLARGE IMAGE). The New York Giants are in Super Bowl XLVI because its offense, ...

and more »


Haley Marketing Group Announces Free Email Marketing Guide for Staffing Firms
PR Urgent (press release)
Haley Marketing announces the release of "Breaking Through The Clutter", A Guide to Email Marketing Success for the Staffing Industry. Haley Marketing, a relationship marketing and website development firm serving the temporary staffing and executive ...



Weston & North Somerset echo

ASG Marketing's latest column
Weston & North Somerset echo
What is a more effective way to attract new customers and showcase your products and services – email marketing or direct mail? Direct mail is the original, tried and trusted marketing tool to create leads. Then along came email marketing, ...



GetResponse Email Marketing Offers Free Trial
San Francisco Chronicle (press release)
GetResponse, the leading email marketing provider for the SMB sector and flagship product of online solutions provider Implix, today announced the release of a 30-day free trial of their email marketing solution. The purpose of the free trial account ...

and more »


Forrester Research Recognizes Gold Lasso as an Enterprise Focused Boutique ...
MarketWatch (press release)
GAITHERSBURG, MD, Feb 01, 2012 (MARKETWIRE via COMTEX) -- Gold Lasso, an email marketing SaaS provider, was recently recognized as a notable boutique firm by Forrester Research in The Forrester Wave(TM): Email Marketing Vendors, Q1 2012.

and more »


Equimedia Marketing News

Email marketing is here to stay
Equimedia Marketing News
Email marketing is not going anywhere, despite claims that the medium is on the way out. According to Econsultancy's latest report, not only does email marketing have "staunch supporters", but for some it works better than any other form of digital ...
Changes and challenges for email marketers in 2012: reportEconsultancy (blog)

all 3 news articles »

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