How to Leverage Your Business with a Free eBook


Free has a magical property of attracting even the most well to do in our society. People love to get free stuff. Using free giveaways is the best known strategy for businesses to build prospects and sales.

A free eBook, a free report or a white paper is the perfect promotion strategy for online businesses to attract prospective buyers. Let us see how all you can put this strategy to work for you.

A free eBook or report is an explosive viral marketing tool. Each eBook you give away will be further distributed by people who received it to friends and associates. Over a period of time you will have thousands of eBooks circulating the internet carrying your website links.

When you write and give away a free ebook you or your organization will become known as an expert. This will gain people's trust and they are more likely to buy your product or service.

You can publish your web site in eBook format. Put the eBook on a disk or CDROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.

Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer free bonuses.

Allow people to download your eBook for free for leaving their name and email. You can also ask for referrals of 2 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.

Create joint venture with products that are complementary to your product and ask them to share part of the cost of creating your free eBook further minimizing your cost. Cross promotions and joint ventures could market you more effectively. Now more people would be giving away the eBook creating a bigger viral reach.

Create a directory or listing at the end of the eBook. List complementary businesses to your products in the directory that will agree to advertise or give away the eBook on their web site to their customers. You can also charge a small amount for the listing thereby creating instant back end revenue.

Allow any one interested to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.

Make money selling advertising space in your eBook. You could also trade advertising space in your eBook for other forms of advertising.

Keep updating the eBook and adding more information that could add value to your target audience. In the long run this could become a paid ebook which could be sold as a back end product. You can create a smaller version with sample chapters to give away for free.

This one strategy alone could be expanded and applied endlessly in hundreds of creative ways to leverage your business. Go ahead and create your viral eBook/report or white paper right away and put your business on the fast track.

R.G. Srinivasan is a certified trainer and a small business consultant. Check out his Home Business Resources Blog at http://www.home-businessresources.blogspot.com


MORE RESOURCES:

Variety

Hollywood snaps up hot ebook titles
Variety
By Rachel Abrams With the "50 Shades of Grey" series hitting 10 million sales this week, ebooks are emerging as a sexy new source of material for Hollywood. The majors are keeping a close eye on digital bestseller lists and showing a willingness to pay ...

and more »


Toledo Blade

eBook design shop a boon for Sylvania man
Toledo Blade
Contrary to what one might think, creating an eBook is not as easy as buying a software conversion program and reformatting a Word document. There's a significant amount of hidden code in a Word document that can vex a software conversion program, ...



Telegraph.co.uk

Sales of e-books on the rise in Britain
UPI.com
LONDON, May 22 (UPI) -- E-books will account for about 25 percent of book sales in England by 2014, the managing director of the country's largest book chain said. James Daunt of the Waterstones book chain said one in 10 books sold today is an e-book, ...
Hodges Figgis and Easons to sell rival e-booksIrish Independent
Trending: Hardbacks vs e-books: the sequelThe Independent
One in four books sold will be e-books by 2014, Waterstones boss saysTelegraph.co.uk
The Guardian -GeekWire -IDG News Service
all 109 news articles »


Small Business Trends

GPO / Barnes & Noble to Sell Federal eBooks
What They Think
Government Printing Office (GPO) has signed an agreement with Barnes & Noble to sell Federal eBooks. Titles are available in eBook format for Barnes & Noble's Nook eReader. GPO works with Federal agencies to produce their publications, books, ...
GPO expands its e-books to the Nook readerGCN.com
GPO teams with Barnes & Noble to deliver e-booksFCW.com
B&N to Sell GPO e-BooksPublishers Weekly
MarketWatch (press release)
all 11 news articles »


Esquire, adding fiction ebooks, goes back to the future
Los Angeles Times
On Monday, Esquire announced that it will launch a new line of fiction ebooks with the help of e-publisher Open Road Media. The ebook series will be titled, plainly, "Fiction for Men." Editor-in-Chief David Granger tells the New York Times that men's ...

and more »


Diesel eBooks Takes on Role of Freedom Fighter with Launch of Mobile Products ...
Virtual-Strategy Magazine
Diesel eBooks has just rolled out a suite of new mobile products designed to deliver more choice and freedom, and to counteract what it sees as a totalitarian eBook environment which tethers customers to specific devices and eBook Stores.

and more »


New York Times (blog)

Esquire to Publish E-Books Devoted to Men's Fiction
New York Times (blog)
By JULIE BOSMAN That creaky label “women's fiction” tends to conjure up images of novels about family, career or relationships. But men's fiction? Esquire magazine will try to define it in June with a new push into publishing fiction, beginning with an ...
'Esquire' Will Publish Men's Fiction Via eBooks - MediaJobsDailymediabistro.com
“Esquire” To Publish Men's FictionBangstyle

all 6 news articles »


eBooks are Coming to the Jefferson County Library
Patch.com
By Dan Barger The Jefferson County Library (JCL), including the Northwest Branch in High Ridge, will begin loaning eBooks and eAudiobooks on June 1 when JCL joins the MissouriLibraries2Go Consortium: http://www.molib2go.org.

and more »


Sydney Morning Herald

'Mummy porn' surge driven by e-books
Sydney Morning Herald
With ebooks like Kindle and Nook enabling discreet downloading and reading, erotic novels for women are swiftly gaining in popularity. British author EL James' Fifty Shades of Grey trilogy has been parked atop the New York Times digital bestseller list ...
'Kinky' ebooks sell fast in age of digital privacyTelegraph.co.uk
Sales for 'Fifty Shades' trilogy top 10 millionThe Detroit News

all 289 news articles »


Telegraph.co.uk

Harry Potter publisher Bloomsbury boosted by e-books
Telegraph.co.uk
Demand for e-books soared 159pc as US readers downloaded titles from the company's backlist, including Elizabeth Gilbert's Eat, Pray, Love, made into a film starring Julia Roberts. Nigel Newton, chief executive, said: "It's as dramatic a shift as the ...
Profits double as Bloomsbury turns to ebooksCITY A.M.
Bloomsbury profits boosted by e-book boomReuters
Bloomsbury Up in 'Transformational' YearPublishers Weekly
The Independent -Investors Chronicle -ShareCast
all 18 news articles »

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