Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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MORE RESOURCES:

Gary Halbert, Direct Response Copywriter, Lives on Through Doberman Dan's ...
Seattle Post Intelligencer
Gary Halbert, famed direct response copywriter, is reaching an entirely new online audience through Doberman Dan's Newsletter. The tips and tricks that Gary Halbert taught Dan about copywriting are now available in a monthly subscription newsletter ...

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American Writers & Artists Inc. Announces First Ever Business-to-Business (B2B ...
PR Web (press release)
The leading publisher of direct-response and web copywriting training programs will host the B2B Copywriting Intensive in Denver, Colorado, on June 25-28, 2012. The $6.5 trillion B2B industry is a huge opportunity for copywriters, and after leaving ...

and more »


Mid level Copywriter/Community Manager
Bizcommunity.com
We are in search of a mid-level copywriter who is completely in tune with social media and the way it opens our world. The successful candidate will work with teams of content creators to ensure that at all times the right content plan is being ...

and more »


Business 2 Community

Why Inbound Marketing is the Future of Online Copywriting
Business 2 Community
By James Walters, Published May 17, 2012 It would be easy to think that online copywriting is here to stay in its current form. It might also be tempting to think that it's clear how copywriting works for businesses. Not so. Online copywriting in its ...



Co.Create

“Depressed Copywriter” Gives Ads A Splash Of Dirty, Miserable Reality
Co.Create
Now, we zero in on one of advertising's central figures--the copywriter--and we find mainly downs. Each Depressed Copywriter entry shows an ad or the headline of an article that has been crudely altered with a torn-off bit of notepaper bearing an extra ...

and more »


Charlotte Observer

Mom and communication expert helps nonprofits get noticed
Charlotte Observer
Since then, Brenna has enjoyed networking with the non-profit community and helping important organizations get noticed by writing and coordinating press releases, social media, newsletters, copywriting for Web and printed materials, blogging, ...



Business 2 Community

Is Online Copywriting a Business Risk or a Business Asset?
Business 2 Community
This would suggest that online copywriting could only ever be a business asset. But there are several reasons why this isn't always the case: If your online copywriting comes without a long-term plan, it could be a drain on your resources rather than ...



Dontari Poe is the only unsigned draft pick for the KC Chiefs
Examiner.com
Need a supremely talented and successful freelance or contract writer and copywriter to get a project out of your hair and off your desk? Check out my other career with Dan Rose Copywriting!! The Kansas City Chiefs signed three of their last four draft ...

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Senior Copywriter
Bizcommunity.com
A fast-paced ad agency is looking for an English first language, senior copywriter who has the passion and ability to excel at managing multiple tasks in a deadline driven, retail oriented environment. The successful applicant will take responsibility ...



New Marketing Model for Success Replaces Old School Copywriting Formula
PRunderground
“I've found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn't resonating with women who influence 85% of purchasing decisions According to TWN – The Next Web 91% of women say that advertisers don't understand them.


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